TEN88 Facilitates Niko G4 Catalog Acquisition

LOS ANGELES — August 2026 — TEN88 has facilitated the acquisition of a catalog of music from Los Angeles rapper Niko G4, further expanding the company’s activity across music rights, catalog transactions, and intellectual property.

TEN88 played an active role in bringing the transaction together and supporting the process through completion, with Duetti acquiring the catalog. The assets include standout records “Never Change,” “Party In The West,” “Peppermint,” and additional recordings from Niko G4’s body of work.

The transaction reflects TEN88’s growing position within the music rights market, leveraging its relationships, industry infrastructure, and understanding of independent music to identify opportunities, connect rights holders with strategic capital partners, and help facilitate transactions involving culturally relevant catalogs with long-term value.

A Distinct Voice in Los Angeles Hip-Hop

Niko G4 has spent more than a decade developing his position within Los Angeles’ independent hip-hop scene. Raised in Mid-City Los Angeles and known as the “WEST$IDE pLAyer,” Niko established his Roll With The Winner$ movement in 2013 and has built a recognizable style around laid-back West Coast production, lifestyle-driven lyricism, and an independent approach to building his audience.

His catalog includes projects such as pLAyer 4ever, WINNERS Tape, KEEP A SMALL CIRCLE, and ROSE PETAL BEACH, creating a body of work spanning multiple eras of modern independent West Coast rap.

Throughout his career, Niko G4 has worked alongside artists including Dom Kennedy, G Perico, Larry June, Jay 305, Mani Coolin, Premo Rice, and Kurupt, connecting his catalog to a broader generation of artists who have helped shape the contemporary Los Angeles sound.

His relationship with Dom Kennedy and the OPM circle has also been an important part of his career, with Niko appearing alongside Kennedy across multiple records and projects while establishing his own identity within Los Angeles’ independent music ecosystem.

Records With Lasting Cultural Value

Among the records included in the catalog is “Never Change,” one of the defining songs from Niko G4’s 2021 project WINNERS Tape. Produced by GYFT, the record received additional national exposure when Niko performed it for UPROXX Sessions, introducing the track and his laid-back Los Angeles style to a broader audience.

The catalog also includes “Party In The West,” another record from the WINNERS Tape era that captures Niko’s distinctly West Coast approach.

“Peppermint” further demonstrates the collaborative strength of the catalog, bringing together Niko G4 with Jay 305, Dom Kennedy, and Troy Noka. Beyond his own releases, Niko has also contributed to projects from other independent artists, including appearances connected to Dom Kennedy and BashfortheWorld, extending his presence across multiple generations of independent hip-hop.

TEN88 Expands Its Role Across Music Rights Transactions

The transaction represents another step in TEN88’s expansion across the music rights and catalog acquisition market. In addition to its broader infrastructure spanning recorded music, publishing, distribution, technology, marketing, and artist development, TEN88 is increasingly working with artists, rights holders, investors, and acquisition partners to identify and facilitate opportunities involving established music intellectual property.

TEN88’s approach is centered around identifying assets with proven audiences, cultural relevance, strong underlying fundamentals, and opportunities for continued long-term growth, while helping align rights holders with strategic buyers capable of supporting the next stage of an asset’s lifecycle.

TEN88 Co-Founders Neil Bailey-Thomas and Ronald Freeman Jr. served as deal leads on the transaction, overseeing TEN88’s involvement throughout the process.

“Niko has built a catalog that feels authentically Los Angeles, but the music has the ability to travel far beyond the West Coast,” said Neil Bailey-Thomas, Co-Founder and Chief Music Officer of TEN88. “There’s identity, community and longevity behind these records. As TEN88 continues expanding our work across music rights and catalog transactions, our goal is to help creators and rights holders maximize the long-term value of what they’ve built while connecting great music with the right strategic partners.”

The Niko G4 transaction is part of TEN88’s broader effort to establish a meaningful presence across music rights acquisitions and transactions spanning genres, markets, and generations of creators.

Through transactions like this, TEN88 continues building its position as a strategic bridge between artists and rights holders seeking liquidity and acquisition partners seeking high-quality music assets, taking an active role in identifying, structuring, facilitating, and helping execute opportunities from inception through completion.