Aug 1, 2025
Ten88 Communications
Yaya is more than a producer, he's a visionary. Learn more about his production style and how he is making his mark in the music world.
Welcome to Ten88, Yaya.
We’re proud to announce the signing of Kyaw Soe, professionally known as Yaya, to our publishing roster. Born and raised in Miami, Yaya has carved out a lane for himself by combining street-level energy with melodic, replay-worthy production—and he’s just getting started.
With over 50 million streams across his catalog, Yaya’s sound has become a driving force behind some of the most talked-about records in the new wave of Southern rap.
His credits include:
“Breathe” – Lil Mabu & 1900 Rugrat – 15M+ streams
“Close Proximity” – BLP Kosher – 8M+ streams
“N My Feelings” – Seddy Hendrinx – 2M+ streams
“Say Goodnight” – Luh Tyler & Loe Shimmy – 12M+ streams
“Smoke Wit Us” – Lil Pump & Smokepurpp – 7M+ streams
“Cause a Flood” – Luh Tyler – 6M+ streams
What makes Yaya stand out isn’t just the placements—it’s his mindset. He blends creativity with branding, building records that don’t just stream, but stick. Whether it’s sound selection, rollout energy, or market positioning, Yaya brings an intentional approach to every collaboration.
““Joining Ten88 has given me freedom to focus on creating knowing the business side is being handled with care and precision.” ”
“Yaya has the rare ability to deliver both quality and culture,” said a Ten88 rep. “He’s tapped in, strategic, and understands the bigger picture. This is the kind of talent we’re proud to invest in.”
With new placements on the horizon and a clear vision for his future, Yaya is setting the pace—not chasing trends. From Miami to the global stage, his story is one we’re excited to help tell.
